Joico Defy Damage Protective Shampoo

Joico Defy Damage protective shampoo strengthens disulfide bonds, gently cleanses, restores the optimal moisture level in the hair, making it silky and smooth, and does not contain SLS in its composition and SLES. It effectively protects the color, prolongs its durability, and strengthens the hair's natural protective barrier, preventing any damage. The shampoo is part of the exclusive collection of care and hair protection products Joico Defy Damage Home Care. The cosmetic contains specially developed technology New Smart Release Technology - based on the gradual release and delivery of unique active ingredients into the hair both during the procedure and for several days after application. It contains keratin, arginine, and rosehip oil, among others.

Features:

• For daily use;
• The first stage of the Joico Defy Damage Home Care treatment;
• To restore and protect the hair;
• Unique silky cream texture;
• Gently cleanses hair and restores optimal moisture levels;
• Protects the color and prolongs its durability;
• Strengthens hair's natural protective barrier, preventing hair damage.

Active ingredients:

1. Keratin - an exclusive blend of proteins with different molecular weights that penetrate deep into the hair and adhere to the surface, ensuring hair health and strength.
2. Arginine is an essential amino acid that determines the strength and health of hair. Neutralizes the first Damage caused by chemical and thermal treatments. The high arginine content in human hair contributes to its stability and healthy growth.
3. Defy Damage technology restores lost arginine in hair, allowing it to regain its strength and beautiful appearance.
4. Rosehip oil is a source of hair vitality with vibrant antioxidant potential. It is rich in vitamins essential for healthy hair, beta-carotene, and antioxidants. Protects against Damage caused by free radicals. It is easily absorbed and strengthens dry and damaged hair. Softens hair, reduces frizz, and enhances shine without weighing it down.
5. Smartrelease technology, the only liposomal delivery system, ensures deep penetration of rosehip oil, arginine, and keratin into the structure to restore, strengthen and protect hair from the harmful effects of the environment.

How to use: Apply to damp hair. Lather. Rinse out well.

Composition: Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.